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“Happy Rice”, a brand of high quality imported rice especially for all Sarawakians, is owned by a well-known food products import and wholesale group, Lian Hua Seng Group. However, not widely known to the public that "Lian Hua Seng", an established company since 1960, who has been serving the food products market for about fifty years, is also the importer and wholesaler of the well-known CSR sugar, Erawan brand of rice flour, glutinous rice flour, sugar and other major food products and raw materials.

The “Happy Rice” factory is located at the Demak Laut Industrial Estate in Kuching, covering an area of 5.5 acres. It is the largest, most advanced and modernised rice processing factory in Sarawak, as well as among the very few factories in Malaysia, adopting imported advance machinery and technology with high accuracy.

The advanced technology and fully computerised machine allows us to process, to clean, to scan and to select all rice to the highest level of quality and purity. Its quality is therefore incomparable and unbeatable by other rice processed by a common machine.

That is why everyone now says: “Happy Rice”, “I Just Like It.”

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